Compliance & specs
About
Project general facts
UPSIDE Living is a contemporary lifestyle-driven residential community located in the heart of Business Bay, one of Dubai’s most dynamic urban districts. Conceived as more than just a building, the project represents a new way of living focused on connection, flexibility, and purpose. Its modern architectural expression, premium materials, and carefully selected finishes are complemented by panoramic views of Burj Khalifa and the Dubai Water Canal, creating an inspiring environment for modern city life.
The residences at UPSIDE Living are fully furnished and thoughtfully designed to support fast-paced, modern lifestyles. Interiors combine functional layouts, comfortable furniture, bespoke joinery, and high-quality materials to create spaces that are both practical and refined. Smart home features, keyless access, and fully equipped kitchens with SMEG appliances ensure effortless everyday living, allowing residents to focus on productivity, creativity, and personal growth.
Life at UPSIDE Living revolves around a rich ecosystem of shared spaces and amenities that encourage interaction, wellness, and balance. Residents enjoy coworking spaces, private meeting rooms, landscaped gardens, outdoor patios, a swimming pool with sun deck, a fully equipped gym, sports courts, jogging tracks, and curated social events. Complemented by food and beverage outlets, community lounges, and a welcoming lobby with concierge-style services, UPSIDE Living delivers a seamless, community-oriented lifestyle in the heart of Dubai.
Location description and benefits
Business Bay is one of Dubai’s most dynamic and fast-paced neighborhoods, known as the city's central business, commercial, and residential hub. Located just minutes from Downtown Dubai and the iconic Burj Khalifa, it offers a strategic location with seamless access to Sheikh Zayed Road and Al Khail Road. Business Bay is a prime destination for professionals, entrepreneurs, and investors looking to be at the heart of Dubai’s thriving economy, with a skyline defined by high-rise towers, luxury hotels, and modern office spaces.
Beyond its corporate appeal, Business Bay has evolved into a vibrant lifestyle destination. The area features a wide range of residential options, from upscale studios to spacious penthouses, many with stunning views of the Dubai Canal. Residents enjoy an urban lifestyle with access to fine dining, boutique cafes, waterfront promenades, gyms, and art spaces, all set against a backdrop of architectural elegance. The Dubai Water Canal also adds a touch of serenity, perfect for walks, boat rides, or simply enjoying the city lights by the water.
As one of the most well-connected and sought-after areas in Dubai, Business Bay continues to grow as a leading hub for luxury living and commercial innovation. Whether you're working, living, or investing, it offers the perfect blend of modern convenience, cosmopolitan energy, and high-end urban living — all in one prime location.
Available unit types
1 bedroom configurations
These thumbnails show sample layouts for each bedroom configuration. Actual unit sizes, orientations, and finishes vary across the 1 building — the developer's full floor-plan pack below covers every variant.
Studio
470 – 568 sqft
Range across 4 layout variants
Office spaces
Layouts and pricing released on request.
Talk to a broker
Payment PlanPaying upfront? Ask about cash discounts →
- 1.25%
On booking
- 2.75%
During 4 months from booking
Calculate your payments
Pick a unit type or enter a custom price. We'll spread it across the plan's phases in AED + your selected currency, with plain-English timing labels. Download as a spreadsheet for your records.
| # | When | Step | % | Amount (AED) | Amount (USD) | Cumulative (USD) |
|---|---|---|---|---|---|---|
| 1 | Upon booking | Reservation | 25% | 368,472 | 100,335 | 100,335 |
| 2 | Upon booking | During 4 months from booking | 75% | 1,105,416 | 301,005 | 401,340 |
| Total | 100% | AED 1,473,888 | USD 401,340 | |||
Cash-flow shape: 100% during the construction period (100% upon booking).
Considering paying upfront?
Cash-purchase deals are often negotiable with developers. Talk to us before booking direct — that's our highest- leverage move on your behalf. Free 30-min consultation →
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Amenities
9 features
Location
25.18540, 55.28989
About SRG Holding
Founded in 1958 by Abdulsalam AlRafi to trade agricultural commodities such as tea, sugar and rice in the AlRas Deira souq, SRG Holding has since grown to become one of the Emirate’s leading family-owned holding companies, with extensive operations in property development and management, real estate investments, and wholesale trading. Some of the city’s most recognisable landmarks have been built and managed by SRG Holding, including Burj Al Salam, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Marina Heights Tower and AlSalam Grand Hotel & Hotel Apartments. The group operates across the entire real estate value chain, including project development, facilities management, and leasing and sales services. The group’s hospitality division partners with leading hotel operators, including Marriot’s Sheraton Hotels & Resorts. Furthermore, the group invests in real estate and private equity in international markets.
Building details
Studio & 1 bedroom apartments
Parking allocation
| Unit type | Bedrooms | Spaces |
|---|---|---|
| Apartment | 0 | 1 |
| Apartment | 1 | 1 |
Marketing brochure
Why Dubai off-plan
The macro case for buying off-plan in Dubai
These six pillars apply to every project on this site — not just this one. If you're new to the UAE market, they're the context you need before evaluating the specific unit above.
0% interest, ever
Off-plan payment plans are interest-free, end to end. Every instalment is at face value — no APR, no compounding, no balloon hidden in the back. Buyers from interest-bearing markets routinely underestimate how much this saves over a 3–5 year hold.
No income or capital-gains tax on property
Dubai charges no annual property tax, no income tax on rental yield, and no capital-gains tax on resale. The DLD 4% transfer fee is a one-time cost at registration — after that, your returns are yours.
20% usually opens the unit
Most off-plan plans book with a ~20% reservation deposit. You're under contract with the developer immediately, with the rest spread across construction milestones. The deposit is what unlocks the buy-side, not the full unit price.
Post-handover plans extend the runway
Many projects offer 2–4 years of post-handover instalments — meaning a chunk of the price gets paid AFTER you take keys. Once the unit is rented, that income can help cover the post-handover payments — rarely the full instalment, but enough to make the cash-flow comfortable rather than tight.
Golden Visa from AED 2M
A property purchase of AED 2M+ qualifies the buyer (and family) for the UAE Golden Visa — a 10-year renewable residency. The visa is the headline benefit; for many international buyers it's the actual reason to buy in Dubai.
Freehold ownership for foreigners
Across the 80+ freehold zones (Dubai Marina, Downtown, Palm Jumeirah, Business Bay, JVC, Dubai Hills, and the rest), foreigners own 100% of the asset and the land. There's no Emirati partner requirement, no lease structure — title deed in your name.
Price
Price on request
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