Compliance & specs
About
Project general facts
Serro is a boutique residential villa community designed around the concept of holistic luxury living. The project features Mediterranean-inspired architecture that blends elegant forms with a calm, nature-oriented aesthetic. The master plan emphasizes balance between built spaces and the environment, creating a serene atmosphere through thoughtful layouts, natural elements, and refined architectural details. The community consists of spacious 3–5 bedroom villas, each designed to offer privacy, comfort, and a strong connection to outdoor spaces.
Residents of Serro enjoy a lifestyle centered on wellness, recreation, and social connection. The project includes a curated wellness centre and clubhouse, community swimming pool, sports courts, and dedicated kids’ play areas. Tranquil pathways, water features, and landscaped spaces are integrated throughout the development, encouraging relaxation and an active outdoor lifestyle. These amenities are designed to support both everyday wellbeing and vibrant community living.
Interiors at Serro reflect a philosophy of soft luxury and understated elegance. The villas feature soft luxury interiors with natural tones and premium finishes, creating calm and harmonious living spaces inspired by nature. The internal design focuses on comfort, light, and spatial flow. The villas are delivered without furniture, and the interior specification emphasizes high-quality finishes with modern materials, in line with the project’s refined residential concept.
Location description and benefits
The Heights is a master-planned destination positioned at a highly strategic crossroads of Dubai, offering exceptional connectivity while preserving a sense of calm and exclusivity. Located near major arterial roads, the community provides seamless access to key business hubs, airports, and lifestyle destinations across the city. This prime positioning allows residents to move effortlessly between work, leisure, and travel, all while enjoying the privacy of a thoughtfully designed retreat away from urban congestion.
One of the defining advantages of The Heights is its strong emphasis on wellness-led living supported by expansive open spaces and nature-driven planning. The area is conceived as a green, breathable environment where landscaped corridors, walking paths, and water features shape everyday life. This balance between accessibility and tranquility creates an ideal setting for those seeking a healthier, more mindful lifestyle without sacrificing urban convenience.
Designed as a destination for long-term living, The Heights combines future-ready infrastructure with a strong sense of community and belonging. Retail, leisure, fitness, and social spaces are integrated into the wider environment, encouraging daily interaction and active living. With its holistic vision, strategic location, and focus on well-being, The Heights stands out as one of Dubai’s most forward-thinking residential destinations, offering enduring value for homeowners and investors alike.
Available unit types
3 bedroom configurations
These thumbnails show sample layouts for each bedroom configuration. Actual unit sizes, orientations, and finishes vary across the 1 phase , the developer's full floor-plan pack below covers every variant.
3-bedroom villa
3340-3463 sqft
Range across 2 layout variants
4-bedroom villa
4302-4312 sqft
Range across 2 layout variants
5-bedroom villa
5761-5884 sqft
Range across 2 layout variants
Payment PlanInterest-free during construction
- 1.10%
On booking
- 2.70%
During construction
- 3.20%
Upon Handover (Q1 2030)
Calculate your payments
Pick a unit type or enter a custom price. We'll spread it across the plan's phases in AED + your selected currency, with plain-English timing labels. Download as a spreadsheet for your records.
| # | When | Step | % | Amount (AED) | Amount (USD) | Cumulative (USD) |
|---|---|---|---|---|---|---|
| 1 | Upon booking | Reservation | 10% | 672,089 | 183,010 | 183,010 |
| 2 | Between booking and Q1 2030 | During construction | 70% | 4,704,622 | 1,281,069 | 1,464,078 |
| 3 | Q1 2030 | Upon Handover (Q1 2030) | 20% | 1,344,178 | 366,020 | 1,830,098 |
| Total | 100% | AED 6,720,889 | USD 1,830,098 | |||
Cash-flow shape: 80% during the construction period (10% upon booking, 70% across milestones), 20% at handover (Q1 2030).
0% interest during construction , no APR, no compounding.
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Amenities
7 features
Location
24.95908, 55.24373
About The Heights
The Heights is a residential community in Dubai offering apartment-style living in an established urban location. The area provides convenient access to Dubai's central business and retail districts through well-connected road networks.
Explore The HeightsAbout Emaar
Emaar Properties PJSC, founded in 1997, is a Dubai-headquartered public developer listed on the DFM with Tier-1 reputation status. The developer has delivered 118,400 units across master-planned communities and luxury branded residences, with 42,200 units currently under development. Emaar's portfolio spans iconic landmarks including Burj Khalifa Residences and comprehensive master communities such as Dubai Creek Harbour, Emaar South, and MBR District 1.
Villa phases
Villas
3, 4 & 5 bedroom villas
Parking allocation
| Unit type | Bedrooms | Spaces |
|---|---|---|
| Apartment | 3 | 2 |
| Apartment | 4 | 2 |
| Apartment | 5 | 2 |
Marketing brochure
Frequently asked questions
About Serro
What is the starting price for Serro?
Prices at Serro start from AED 6,865,888. Off-plan inventory moves with availability, so confirm the current entry price with a Casadior broker before deciding.
What is the payment plan for Serro?
Serro is offered with the Payment Plan. The full instalment schedule, what is due at booking, during construction, and at handover, is published on this page.
When does Serro hand over?
Handover of Serro is planned for Q1 2030. Handover dates are set by the developer and can shift, so treat the date as a target, not a guarantee.
Where is Serro located?
Serro is located in The Heights, Dubai. The location section on this page has the map and nearby points of interest.
Who is the developer behind Serro?
Serro is developed by Emaar. The developer's track record and full project list are on our Emaar page.
Why Dubai off-plan
The macro case for buying off-plan in Dubai
These six pillars apply to every project on this site, not just this one. If you're new to the UAE market, they're the context you need before evaluating the specific unit above.
0% interest, ever
Off-plan payment plans are interest-free, end to end. Every instalment is at face value, no APR, no compounding, no balloon hidden in the back. Buyers from interest-bearing markets routinely underestimate how much this saves over a 3-5 year hold.
No income or capital-gains tax on property
Dubai charges no annual property tax, no income tax on rental yield, and no capital-gains tax on resale. The DLD 4% transfer fee is a one-time cost at registration, after that, your returns are yours.
20% usually opens the unit
Most off-plan plans book with a ~20% reservation deposit. You're under contract with the developer immediately, with the rest spread across construction milestones. The deposit is what unlocks the buy-side, not the full unit price.
Post-handover plans extend the runway
Many projects offer 2-4 years of post-handover instalments, meaning a chunk of the price gets paid AFTER you take keys. Once the unit is rented, that income can help cover the post-handover payments, rarely the full instalment, but enough to make the cash-flow comfortable rather than tight.
Golden Visa from AED 2M
A property purchase of AED 2M+ qualifies the buyer (and family) for the UAE Golden Visa, a 10-year renewable residency. The visa is the headline benefit; for many international buyers it's the actual reason to buy in Dubai.
Freehold ownership for foreigners
Across the 80+ freehold zones (Dubai Marina, Downtown, Palm Jumeirah, Business Bay, JVC, Dubai Hills, and the rest), foreigners own 100% of the asset and the land. There's no Emirati partner requirement, no lease structure, title deed in your name.
Price
from AED 6,865,888
≈ USD 1,869,581
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