Compliance & specs
DLD-verifiableAbout
Project general facts
The project will be in a well-connected location, within proximity to the Marasi Promenade and neighboring areas Downtown Dubai, Dubai Mall, DIFC, City Walk and with easy access to both Sheikh Zayed Road and Al Khail Road.
The building will integrate a first of its kind external stairway that connects the amenities’ podium level directly to the neighboring park and surrounding promenade of the Marasi Drive, elevating the urban living experience and encouraging residents to step outside.
Crafted primarily from glass with metal accents, the building's iconic facade encapsulates Rove's modernity and sophistication. Adopting a unique approach in space planning, Rove Home Marasi Drive will feature a mix of fully furnished studios, 1-bedroom, and 2-bedroom apartments – planned and designed to maximize efficiency and functionality.
Finishing and materials
Designed to embody Rove’s unique look and feel, the interiors will feature intelligent and modular living solutions by ORI, never seen before in UAE and the region. ORI introduces a revolutionary solution to apartment living, where space is not just a constraint but an opportunity.
Kitchen and appliances
Equipped kitchen
Furnishing
Fully furnished
Location description and benefits
Business Bay, Dubai, can be confusing due to its name. However, it’s not just office spaces and buildings. There are hotel towers, amazing restaurants and wonderful residential properties here as well. It is known to be a very stylish and up-to-date in the latest trends and gadgets kind of community. The life here is face-paced. Business Bay is on the south side of Downtown Dubai. This area usually hosts plenty of events to keep things lively. There are music festivals, Mother’s Day celebrations, New Year’s celebrations and many others as well. The lifestyle that Business Bay offers has many advantages.
Famous and international schools, medicals, supermarkets, banks and finance centers are a few minutes from your space. The place simply elevates your life standard and way of living with easy and intuitive options in the proximity. Come and seek refuge in this wonderful place full of potential elements of pleasures, success and fun.
Available unit types
3 bedroom configurations
These thumbnails show sample layouts for each bedroom configuration. Actual unit sizes, orientations, and finishes vary across the 1 building — the developer's full floor-plan pack below covers every variant.

Studio
400 – 416 sqft
Range across 3 layout variants

1 bedroom
608 – 770 sqft
Range across 11 layout variants

2 bedrooms
1058 sqft
Range across 5 layout variants
Office spaces
Layouts and pricing released on request.
Talk to a broker
Payment PlanInterest-free during construction
- 1.10%
On booking
- 2.40%
During construction
- 3.50%
Upon Handover (Q1 2027)
Calculate your payments
Pick a unit type or enter a custom price. We'll spread it across the plan's phases in AED + your selected currency, with plain-English timing labels. Download as a spreadsheet for your records.
| # | When | Step | % | Amount (AED) | Amount (USD) | Cumulative (USD) |
|---|---|---|---|---|---|---|
| 1 | Upon booking | Reservation | 10% | 132,580 | 36,102 | 36,102 |
| 2 | Between booking and Q1 2027 | During construction | 40% | 530,319 | 144,406 | 180,507 |
| 3 | Q1 2027 | Upon Handover (Q1 2027) | 50% | 662,899 | 180,507 | 361,015 |
| Total | 100% | AED 1,325,798 | USD 361,015 | |||
Cash-flow shape: 50% during the construction period (10% upon booking, 40% across milestones), 50% at handover (Q1 2027).
0% interest during construction — no APR, no compounding.
Opens directly in Excel, Numbers, or Google Sheets.
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Our advisors walk you through the math, the trade-offs, and the post-handover options. You don't pay us — ever.
Amenities
12 features
Location
25.18162, 55.27515
About Business Bay
Working-professional + investor mix; central Dubai location A look at the original masterplan published by the developer at the time of the launch of Business Bay.
Explore Business BayAbout Irth Development

Irth Development is a distinguished real estate investment platform rooted in Dubai’s vibrant and dynamic landscape. As part of a renowned local family conglomerate with a heritage spanning over a century, Irth combines tradition with forward-thinking innovation. Built on three core values—Trust, Strength, and Agility—the company has solidified its reputation as a leading player in the UAE’s real estate sector. These guiding principles form the foundation of Irth's operations, ensuring transparency, resilience, and adaptability in a rapidly evolving market. Through strategic partnerships with esteemed local and international hospitality brands, Irth Development has expanded its influence and elevated its portfolio. Focused on creating exceptional property ventures, the company is dedicated to leaving a lasting legacy both in Dubai and on the global stage. With an unwavering commitment to excellence, Irth continues to shape the future of real estate investment, driven by its deep-rooted values, strategic vision, and dedication to delivering unparalleled results.
Building details

Studio, 1 & 2 bedroom apartments
Parking allocation
| Unit type | Bedrooms | Spaces |
|---|---|---|
| Apartment | 2 | 1 |
| Apartment | 1 | 1 |
| Apartment | 0 | 1 |
Marketing brochure
Why Dubai off-plan
The macro case for buying off-plan in Dubai
These six pillars apply to every project on this site — not just this one. If you're new to the UAE market, they're the context you need before evaluating the specific unit above.
0% interest, ever
Off-plan payment plans are interest-free, end to end. Every instalment is at face value — no APR, no compounding, no balloon hidden in the back. Buyers from interest-bearing markets routinely underestimate how much this saves over a 3–5 year hold.
No income or capital-gains tax on property
Dubai charges no annual property tax, no income tax on rental yield, and no capital-gains tax on resale. The DLD 4% transfer fee is a one-time cost at registration — after that, your returns are yours.
20% usually opens the unit
Most off-plan plans book with a ~20% reservation deposit. You're under contract with the developer immediately, with the rest spread across construction milestones. The deposit is what unlocks the buy-side, not the full unit price.
Post-handover plans extend the runway
Many projects offer 2–4 years of post-handover instalments — meaning a chunk of the price gets paid AFTER you take keys. Once the unit is rented, that income can help cover the post-handover payments — rarely the full instalment, but enough to make the cash-flow comfortable rather than tight.
Golden Visa from AED 2M
A property purchase of AED 2M+ qualifies the buyer (and family) for the UAE Golden Visa — a 10-year renewable residency. The visa is the headline benefit; for many international buyers it's the actual reason to buy in Dubai.
Freehold ownership for foreigners
Across the 80+ freehold zones (Dubai Marina, Downtown, Palm Jumeirah, Business Bay, JVC, Dubai Hills, and the rest), foreigners own 100% of the asset and the land. There's no Emirati partner requirement, no lease structure — title deed in your name.
Price
from AED 2,154,835
≈ USD 586,762
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